Most online customer journeys begin with a search engine. Make sure your brand is easy to find and then continue to engage them across social media, display ads, video streaming, mobile applications, and more.
“It takes an average of 7 interactions with your brand before a customer makes a purchase.”
IMS will work with you to optimise your paid ad strategy across the client’s entire path to purchase. Our expertise covers:
Search Engine Marketing (SEM) isn’t just about showing up in search results, it’s also about making sure your customers see your display, video, or shopping ads as they browse other websites.
Retargeting helps you show content to consumers who have interacted with your brand. You can show different ads to consumers who have added products to basket, signed up to your newsletter, or simply read a blog post.
Social media advertising is one of the best ways to amplify reach of your brand. We identify top-converting content for each of your personas to help drive website visits, engagement, newsletter sign-ups, and sales.
Content matters in SEM and social media advertising. Our SEO experts and content strategists work together to identify the most effective content for your call to action. Our strategic approach to leveraging dynamic content, A/B testing, lookalike audiences and keyword audits allow us to maximise results for our clients, helping you achieve growth for your business.
Case study: for one FMCG client, IMS improved sales conversion rate by 4x and number of impressions by 9.2x while reducing overall spend, in just 3 weeks.