Bringing innovation and business acumen to a custom Salesforce- based mobile solution for a leading global luxury yacht dealer

Business Requirement

Develop a back office- and mobile-friendly client and inventory management system for sales/rentals and maintenance of luxury yachts.

Solutions

Build a custom Salesforce-based mobile solution leveraging the platform’s CRM, marketing and workflow capabilities while augmenting usability with native mobile platforms (iOS and Android).

Result

Better client and asset management, leading to high adoption and significant business growth.

Salesforce Utilisation

Goals

To provide agents with mobile functionality and increase their productivity through an intuitive and multitasking interface, helping them progress along the sales funnel more effectively, while allowing all functionalities to be accessed across any devices.

Challenge

-High Salesforce licensing costs on a per-user basis. -Data on inventory (being luxury yachts located around the world) was stored as flat files. -Consolidating and streamlining numerous microprocesses to expediate business administrative tasks.

Tactics

-We worked closely with agents to understand fully the different workflows and needs that occur in different parts of the business. -We saved the client significant costs by leveraging our tech knowhow to avoid the high licensing costs that the client would otherwise have had to incur, by adopting an innovative usage volume basis for licensing instead of using the common per-user basis. -Thanks to our solution, the client was able to use top-of-class, Salesforce-based tools that were fully integrated with their CRM, marketing and workflows, with full mobile functionality and an embedded mobile app at an economic, bottom-line-friendly cost. -We simplified the user interface to encourage data entry and adoption of the tool. -We integrated at-a-glance updates and fully automated sales & maintenance workflows on a personalised dashboard. -We built a complex 3D inventory stack to improve asset visualisation and improve user experience. -We created a fully automated and electronic tracking of assets and business processes, personally customised to clients’ preferences and phases reached in the sales funnel.

Above is a sample of what IMS built for the luxury yacht dealer: a custom Salesforce-based mobile solution that leverages the platform’s CRM, marketing and workflow capabilities while augmenting usability with native mobile platforms (iOS and Android).