Your Customer Relationship Management (CRM) system is not just a sales tool. A good CRM strategy can radically improve your efficiency across other business functions such as marketing, human resources or customer service.
A good CRM strategy will help you to:
- Nurture leads and achieve your sales targets using automation for communication and processes
- Map out an accurate customer journey and identify opportunities for better marketing
- Offer outstanding customer support across multiple channels through a centralized portal
- Track employee performance, identify resourcing needs, and simplify the recruitment process
- Manage your contacts efficiently for customers or partners in your supply chain
IMS helps brands set-up, customize and streamline their CRM system to support their business goals. Using best-in-class software, we can help you set up a digital environment which connects sales, marketing, service & support, web and analytics on a single platform. We have experience in a variety of different CRM software solutions, including Salesforce, BPM Online and Oracle.