Eric has more than 10-year experience in advertising industry. He has successively worked in McCann, Saatchi & Saatchi, ADK, Ogilvy, CCG, Y & R and other companies. He has long-term service in e-commerce, automobile, FMCG, 3C products and other clients, with extensive experience in managing creative operations. He has won gold, silver and bronze awards in international advertising awards such as Cannes Lions Advertising Festival and Spikes Asia Creative Award.
Before joining IMS, he was with PDD, the rising star of e-commerce industry. He worked as Senior Brand Manager, responsible for brand building and marketing communications, catching opportunities of better EC marketing models and new creative ideas in the new media environment.